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On Copying Secular Media and Marketing for Ministry Use in Production

Posted by John Saddington on Jun 2, 2010

Take a look at this commercial from CareerBuilder:

I definitely LOL’d when I first saw this.

Now take at a look at this remake in the context of ministry by North Point Ministries for their College Ministry…

Thoughts?

This post is neither a critique nor an endorsement but rather an observation of what I’ve seen a number of ministries do.

John Saddington

John is the Chief Editor @ The 8BIT Network and Senior Blog Junkie here at ChurchCreate.He enjoys Triple-Tall Americanos, developing Wordpress Themes, and a few other Random Things.

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9 Responses to “On Copying Secular Media and Marketing for Ministry Use in Production”

  1. Kyle Reed
    Wednesday, June 2, 2010 at 11:36 am

    I think it is brilliant and well played.
    Makes me want to go.

    Reply
  2. herbhalstead
    Wednesday, June 2, 2010 at 12:57 pm

    I think this kind of things builds a point of connection between the familiar and the not-so-familiar. And it’s not just church copying mainstream where we see this sort of thing either.

    Reply
  3. Jody
    Wednesday, June 2, 2010 at 2:11 pm

    Good choice on wardrobe in the 2nd video. Heyward > *

    Reply
  4. Nathan
    Wednesday, June 2, 2010 at 8:34 pm

    Well, like I always say, if you can’t beat it, steal it.

    Reply
  5. greenhornet79
    Wednesday, June 2, 2010 at 9:35 pm

    If it’s funny and helps get the point across, why not? Just think of Wierd Al.

    Reply
  6. Marcus Williamson
    Thursday, June 3, 2010 at 8:56 am

    Niceness!

    Reply
  7. cjarmstrong
    Thursday, June 3, 2010 at 10:39 am

    decent remake.

    coming from a small team, sometimes all you can do is mimic what’s already out there. I agree with herbhalstead that it helps bridge the gap between familiar and non-familiar. However, if you have the resources and the talent, you also need to be coming up with original stuff.

    Reply
  8. oschurch
    Thursday, June 3, 2010 at 5:02 pm

    There’s lots of tools and we can’t be completely original all the time (any of the time?) anyway. However, if that’s the only thing you do, maybe you should step out and try to be more creative. Christians should be driving creativity not just always copycatting…it would be cool if secular companies/organizations started copying Christian creativity…it happens, but rarely.

    Reply

  1. Tweets that mention On Copying Secular Media and Marketing for Ministry Use in Production | ChurchCreate -- Topsy.com

    [...] This post was mentioned on Twitter by ChurchCreate, shanesooter. shanesooter said: Secular commercial concept becomes church media: http://ht.ly/1T9RQ Churches do this sort of thing all the time, with mixed results. [...]